Artificial Intelligence (AI) technology is "too important not to get right", a top Google executive has told the BBC.
It has the potential for "huge breakthroughs" across industries, said Matt Brittin, president of Google for Europe, the Middle East and Africa.
There has been a long-running global debate about the risks and rewards of AI.
Mr Brittin was speaking as Google agreed a joint research partnership with the University of Cambridge.
As part of it, the tech giant will provide a grant for the university's new Centre for Human-Inspired AI, where academics and scientists from Cambridge and Google will come together.
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